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Why should my company use VIDEO?

The world is changing and it's going video!


Are you falling behind in the video revolution?


1. According to Forrester Research it is 50x easier to achieve a page 1 ranking on Google with a video.


2. Using the word “video” in an email mail out subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.


3. Melissa Mendelson, Facebook Europe VP, has said, the world's favourite social platform will 'probably be all video' in the next 5 years!


4. 80% increase in conversion when video used on landing pages.


5. People spent 88% MORE time on a website with a video.


6. A one minute video has the same worth as 1.8 million words according to Dr. James McQuivey


Website's a bit 'wordy'?

Did you read them all or did you just click the video?

7. 55% of people watch videos every day.

8. 65% of video viewers watch more than 3/4 of a video.

9. According to Forbes, more than 80% of surveyed senior executives watch more online video today than they did a year ago.

10. 75% of senior executives watch work-related videos at least on a weekly basis, and 54% share work-related videos with their colleagues at least weekly.

11. 59% of senior executives also agree that they would prefer to watch videos if both text and video are available on the same topic on the same page.

12. 69% of surveyed marketing, sales and business professionals have used video marketing, and another 31% are planning to use it in the near future

50x easier to achieve a page 1 ranking on Google with a video.

13. 85% of respondents who are already using video marketing found it fairly or extremely successful.


14. The same survey also reported a massive 81% of people featuring videos on their brand websites.


15. 93% of marketers currently use video for online marketing, communication and sales.


16. 52% of marketers believe that video marketing is effective for brand awareness, lead generation (45%), and online engagement (42%).


17. 96% of B2B companies are planning to use video in their content marketing over the next 12 months.


18. Online video now makes up 50% of all mobile traffic.


19. Sites with videos keep their visitors for an extra two-minutes, compared to sites that don’t have videos.


20. 52% of marketers worldwide name video as the type of content with the highest ROI.

21. Last year online video made up 64% of all consumer internet traffic and it's expected to rise to 69% by 2017 and 79% by 2018.


22. 78% of people watch videos online every week.


23. 'We move towards a world where video is at the heart of all our services' Mark Zuckerberg - CEO Facebook


24. 'Video is where all of media is headed right now, there is no more vaulable piece of property... than video in the world of media at all.' Casey Neistat - Youtube superstar vlogger



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